Ida Sjöstedt designs some of the world’s most fantastic and glamorous couture gowns.  She creates classical princess like dresses in tulle and lace which make the owner stand out at any more exclusive party.

Others online shops offering Ida Sjöstedt:

• Nelly -- leading online shop in the Nordic countries.

Ida Sjöstedt at Mercedez Benz Fashion Week, Stockholm 2011

www.youtube.com/watch?v=1UAY2EgMXow

Ida Sjöstedt designs in short

The design profile resembles Lars Wallin and Pär Engsheden (designer of Crown Princess Victoria of Sweden’s wedding gown 2010). Ida wants her designs to have something extra; the goal is that the women wearing them to feel fabulous and get complements. Her design speaks to a broad spectrum of women of mixed ages, nationalities and work fields. The company turnover has increased ten folded the past year, despite that she’s has had to reject some client assignments due to lack of time.

Live from the Stockholm fashion week inspiration on how you should look this Fall! Sand tones, white and brown colors, high heels and long hair is hot.

www.youtube.com/watch?v=uhHrZqhAngo

Filippa K online shops and online retailers

• Brandos - the largest shoe e-shop in Sweden
• Nelly.com - leading online shop in the Nordic countries
• REVOLVEclothing.com — giant online shop retailer globally

Read more about Filippa K.

Filippa K news in store now -- soft pink mohair sweaters, black classical pants and striped dresses. Modern softness and flexibility represents the line.

Read more about where to purchase this season’s Filippa K fashion online or get inspired by the runway show at Bern in Stockholm, Sweden, earlier this year.

www.youtube.com/watch?v=287vRbjx_e8

Cheap Monday Jeans Company was founded in 2004. The brand is known for the designer fashion jeans to good prices. The aim is to sell the clothes together with more high-end brands in the sense of quality and attitude. Cheap Monday is available in 30 countries and 1.500 shops globally in US, Europe, Japan, Australia, Canada and the Middle East.

Cheap Monday e-shop preview

Other e-shops offering Cheap Monday

• Asos – world leading shopping mall on the web
• Browns – outlet in UK
• Nelly - leading online shopping mall in the Nordics
• REVOLVEclothing – fashion e-shop with multi-labels
• 80sPurple – Pop and youth fashion in US and Canada
• YOOX – global top designer brands fashion mall

About Cheap Monday

The company was founded by Örjan and Adam who had previously managed a small second hand store in Stockholm. The store was first called Weekend, since it was only open during these days. The store went well and therefore changed name to Weekday. It was here that Örjan and Adam saw the need for designer jeans models to good prices.

 The Björn Axén saloon and brand is famous for the elegant hair styling, service and quality work and is today an official hair saloon and product provider to the Swedish Royal family. Björn Axén has offered educations over 40 years to hair stylists. The Björn Axén Academy was founded in 2004 offering top hair stylist two year education in the center of Stockholm.

Preview the Björn Axen website

E-shops offering Björn Axen products

• Nelly - Leading online shop in the Nordic countries with more than 200 brands 

History

Björn Axen opened the first hair saloon on Sibyllegatan in Stockholm in 1963. In 1979 the saloon moved to NK called Axens Beauty Center.  Björn Axen past away in 1993 and a former student took over the leadership of the company -- Johan Hellström.

Björn Axen tool demo (Swedish version)

www.youtube.com/watch?v=CgglqiNAMho

Tintinstyle fashion e-shop focus on Nordic fashion design and was founded in 2006. The aim is to create a modern online fashion shop for the trend and fashion interested women.

Tintinstyle e-shop preview

Go to TINTIN Style

Brands in the e-shop

• 2707
• 7 for all mankind
• 925 by faith
• Anna Sui
• Botkier
• Braez
• Buddha to Buddha
• By Malene Birger
• By Ti Mo
• Day
• Day Home
• Desigual
• Essential
• Good Charma
• Havainas
• House of Dagmar
• Humanity for all
• Hunkudory
• J Dauphin
• L.A Stockholm
• Lauren Moshi
• Line of Oslo
• Lisbeth Dahl
• Nobis
• Minnetonka
• Nobody
• Nougat London
• Odd Molly
• Primeboots
• Rachel Leigh
• Rock & Republic
• Rock By Sweden
• Säby
• Sinaja
• Smooph
• Stella Forest
• Syster P
• Tea Tex
• Twist & Tango
• U it’s you
• Vintage by Fé

Selected item from the e-shop that we like.

TinTinstyle.se site visitor trend

The number of visitor increases, but the site is still rather small in the Nordic region compared to for example Nelly and BubbleRoom.

Haléns currently offers 100 SEK rebate to all customers that buy fashion for more than 400 SEK.

Type in promo code “7060″ at the cashier. The offer is valid until Jan 19th.

Go to www.haléns.com

Minimarket was founded 2006 by three Swedish sisters -- Sofie, Pernilla and Jennifer Elvestedt. The brand is a rising star and was awarded Designer of the Year 2010 by the Swedish ELLE.

Minimarket e-shop preview

Minimarket online retailers

• Asos -- Leading global fashion retailer online
• BubbleRoom - Swedish e-shop with over 100 top brands 
• RevolveClothing -- large fashion retailer globally

About Minimarket

The fashion brand was founded in 2006 when the sisters closed there fashion store to focus fully on creating, designing and producing an own label. Initially the brand was most known for the main collection with smaller collections and medium to high prices. The company has since created a collection affordable to the masses named Mini for many that was launched in cooperation with Top Shop in UK. The design philiophy is to be flattering and sexy, but without a babe appearance.

Designer cooperations

Minimarket has already numerous designer cooperations with other brands in the luggage. Currently a summer collection with bikinis, bading suites and shoes is designed together with ROXY.

Celebrity

Lady Gaga recently bought a pair of shoes from the collection.

Snapshot from Minimarket on the catwalk Autumn/Winter 2010

www.youtube.com/watch?v=DJGebyAmiy8

Number of searches on Minimarket in Google

The Whyred fashion brand was founded in 1999 and the first shop opened in Stockholm 2001. Today Whyred is also represented in showrooms in Copenhagen and Paris. The Whyred e-shop was founded in 2009.

Whyred shop preview

Large online shops offering Whyred

• Brandos - the largest shoe e-shop in Sweden
• BubbleRoom.se -- leading online shop in Sweden with more than 100 brands
• Nelly.com - one of the largest online malls in the Nordic with more than 300 labels
• RevolveClothing -- American online shop with more than 400 brands
• Yoox - leading international multi-brand fashion mall with 2.300 top brands

Whyred fashion show 2010

www.youtube.com/watch?v=rlhCx6vQx5M

Whyred runway Fall-Winter 2009

www.youtube.com/watch?v=hYDoAXyX_WQ

Mr & Mrs Whyred 2009

www.youtube.com/watch?v=X5kZUG-ZAgw

Tiger of Sweden is one of the leading fashion design companies in Sweden. The company was founded in 1903 by Markus Schwarzmann and Hjalmar Nordström in Uddevalla.

Tiger of Sweden web site preview

Other online shops offering Tiger of Sweden

• Asos - giant online fashion shop globally
• Dress-for-less.com - international fashion outlet
• BubbleRoom - e-shop in Sweden with more than 100 brands
• Nelly.com - leading online shop in the Nordics

The official Tiger of Sweden online shop

Tiger of Sweden Fashion Show Fall / Winter 2009

www.youtube.com/watch?v=g0wjmtQ3x5c

Lindex is one of the Northern Europe’s leading fashion companies within casual and designed fashion to good prizes. The collections include basics clothes to more fashionable styles. The idea is to make the wardrobe easy to match and update to the latest wishes. Shops can be found in the Nordics (Sweden, Norway, and Denmark), the Baltic Region, Russia, Central Europe and the Middle East.The official Lindex online shop offers shipping to Sweden.

Lindex online shop preview

Go to Lindex online shop.

Get inspired by the Lindex commercial Fall Winter 2009 / 2010

www.youtube.com/watch?v=ahK7bpji0hw

Lindex coupons, promo codes and free shipping

Give us a tips if you have a coupon, promo code or free shipping offers to Lindex.

About Lindex -- from founders in the old days to today’s growing business

The company was originally a lingerie shop founded in Alingsås, Sweden, in the 1950’s by Ingemar Boman and Bengt Rosell.

Lindex expands to Norway in the 1960’s and Lindex is one of the first fashion companies to open several shops across Sweden.

The jeans sales grow heavy during the 1970’s and the great expansion cross boarders to Denmark, United Kingdom and Finland took place during the 1980’s.

A CSR focus is implemented in the company processes and production in Hong Kong ten years later when a customer club is also launched. 

Since then Lindex has expanded even further into the Czech Republic, Central Europe, Baltic Region, Russia and the Middle East. Emma Wiklund, former Swedish top model, has also taken a great role in positioning the brand on the global market.

In 2007 the Lindex Fashion House was acquired by Stockmann, a listed company in Finland.

Caroline Winberg, world famous Swedish model, is the front person for Lindex today in commercials.

The global searches for Lindex are slightly increasing

The local searches for Lindex in Sweden are increasing heavily

The Swedish fashion brand Odd Molly founded in 2002 focus on not only making people look great, but also to feel great. The clothing lines are known for the colours, details and often knitted materials. Today the collections can be found in over 2500 stores in 38 countries. The brand is popular and loved in the luxury as well as the bohemian fashion community.  

Preview of the Odd Molly web site

Online shops offering Odd Molly

• Bubbleroom -- leading online fashion shop in Sweden
• Border-shop.dk
• Coggles.com
• Nelly.com -- leading online shop in the Nordic region
• Orangebag.nl
• Tintinstyle.se -- Nordic fashion e-shop
• Yoox - leading international multi-brand fashion shop with more than 2.300 brands

Odd Molly Fashion Show 2009

www.youtube.com/watch?v=HVPcuEVsawk

Awards

• Export company of the year
• Retail brand of the year
• Shooting star of the year
• Guldknappen 2008, fashion design award in Sweden

The Global Odd Molly trend is in strong growth

The Swedish brand Filippa K is known for timeless simplicity and quality for modern urbanities. They describe their customers as confident enough to be sophisticated and yet curious to be fashionable. Filippa K fashion can be bought at famous online retailer, but the brand has no own official e-shop.   

The official Filippa K online shop preview

E-shop and online retailers offering Filippa K

• Brandos - the largest shoe e-shop in Sweden
• Nelly.com - leading online shop in the Nordic countries
• REVOLVEclothing.com -- giant online shop retailer globally

Global Filippa K trend in stable
The brand is similar size to Tiger of Sweden and the search volumes show that Fiippa K is a classical brand not affected significantly by season and trends.

Local Filippa K trend in Sweden is also stable

Sale

The Filippa K Winter sale starts on Dec 26th in Stockholm and Gothenburg!

Filippa K coupons, promo codes and free shipping

Give us a tips if you have a coupon, promo code or free shipping offer to Filippa K.

Filippa K fashion show in Stockholm 2009 

www.youtube.com/watch?v=eCm2laWs000

www.youtube.com/watch?v=FnwaGnj_mMg

Nice Filippa K commercial

www.youtube.com/watch?v=HNmKvH5lHt0

About the Filippa K founders

Filippa Knutsson and Patrik Kihlborg started the company in 1993. Filippa had then worked six years at her parents’ company Gul&Blå.

History of the company

In 1996 the stretch jeans was a true fashion boom in Scandinavia. The year after two Filippa K stores opened in Stockholm and Olso, and the company was awarded Guldknappen “Sweden Fashion Designer of the Year”. Distribution to US and Canada started in 2003. In 2008 a Flag ship store will open in San Francisco USA. The brand is today sold in 20 countries and has 4o stores in Europe and USA. The headquarters are located in Stockholm, Sweden.

Gina Tricot is the fastest growing fashion company in the Nordic countries with more than 120 local shops. The company’s success is driven by their inovative mindset and sense for creating high fashion to affordable prices. They have become a tough competitor to other related casual fashion brands such as H&M, Lindex and Vero Moda.

Gina Tricot shop online preview

The Gina Tricot brand and commercials

Gina Tricot fashion commercials promotes price worthy basic items. The clothes are always featured by top model Pernille Holmboe. Check out their jeans commercial here.

www.youtube.com/watch?v=MNBdSdzOHCs

The Gina Tricot e-shop

GinaTricot.com -- the official online shop

Production

The production is done by factories in Europe and Asia and managed from the headquarters in Borås, Sweden. Some designer fashion items are delivered only two weeks after they are designed. New designer items arrive to the stores every week.

Corporate social responsibility  

The company takes ethical and social responsibility seriously and are members of BSCI, Business Social Compliance Initiative since 2008.

Head quarter address

Gina Tricot AB
Lundbyg. 1
SE-506 30 Borås

The Swedish award winning fashion house Fifth Avenue Shoe Repair was founded in 2004 and is known for the clean cut and sharp styles in black and white.

The official Fifth Avenue Shoe Repair online shop

www.shoerepair.se

The e-shop launched on August 27 2009 and opened up the doors for USA & Canada on Oct 29 2009! Try also to search for items on www.ebay.com.

Other online fashion malls offering Fifth Avenue Shoe Repair

• Yoox -- leading international multi-brand fashion mall with more than 2.300 brands

Fifth Avenue Shoe Repair on the Stockholm Fashion Week 2009

www.youtube.com/watch?v=Nab1Q8SfRcE

International

The clothes are sold in 24 countries and stores can be found in Amsterdam, Berlin, New York and Stockholm. Some other countries are Japan, Russia and the United States outside the NYC. The collection includes minimalist and asymmetric styles for women and man.

History

The founders and designers are Astrid Olsson and Lee Cotters who became friends at the age of 14 when they competed in dance classes. Today they are a couple and run the company together. The name -- Fifth Avenue Shoe Repair – is taken after a shoemaker that restored old quality shoes and sold as second hand in London.

Award winning

• Designer of the Year 2009 in Elle’s Fashion Awards in Sweden

The Global Fifth Avenue Shoe Repair trend is growing