Friday, July 30, 2010

title pic Ralph Lauren – Classical American dream and lifestyle brand

The American classic brand Ralph Lauren was founded in 1967. It started with a successful collection of handmade ties in unexpected materials and patterns. The line was named Polo which reflected a classic and elegant discrete style. Today Ralph Lauren offers a wide range of products from furniture to fashion to the entire family.  

Ralph Lauren Fall / Winter Collection 2009 to 2010

Ralph Lauren Spring Fashion Show 2010

Ralph Lauren’s official online shop preview

E-shops offering Polo Ralph Lauren

About Ralph Lauren

Since then Ralph Lauren has revolutionized men’s fashion in America. Womenswear was launched in 1970 with the polo player signature.

In the 1990’s the brand offers all from furniture and interior to fashion for the entire family. The brand Polo Sport is launched to position the brand in a healthier and fitness lifestyle segment.

The latest brand in the Ralph Lauren group is Rugby since 2004. It is a lifestyle brand for man and women 16 to 25. Check out a Rugby video stream here to get a feeling for the label.

Ralph Lauren goes online

In 2000 the Polo.com website is born and localized sites are published three years later. 

Awards

  • 1975 Ralph Lauren wins the American Fashion Award
  • 1997 Ralph Lauren receives CFDA’s 1996 Menswear Designer of the Year Award.

The Ralph Lauren online trend is positive

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