Minimarket – Awarded Swedish Designer of the Year 2010!

Minimarket was founded 2006 by three Swedish sisters -- Sofie, Pernilla and Jennifer Elvestedt. The brand is a rising star and was awarded Designer of the Year 2010 by the Swedish ELLE.

Minimarket e-shop preview

Minimarket online retailers

• Asos -- Leading global fashion retailer online
• BubbleRoom - Swedish e-shop with over 100 top brands 
• RevolveClothing -- large fashion retailer globally

About Minimarket

The fashion brand was founded in 2006 when the sisters closed there fashion store to focus fully on creating, designing and producing an own label. Initially the brand was most known for the main collection with smaller collections and medium to high prices. The company has since created a collection affordable to the masses named Mini for many that was launched in cooperation with Top Shop in UK. The design philiophy is to be flattering and sexy, but without a babe appearance.

Designer cooperations

Minimarket has already numerous designer cooperations with other brands in the luggage. Currently a summer collection with bikinis, bading suites and shoes is designed together with ROXY.

Celebrity

Lady Gaga recently bought a pair of shoes from the collection.

Snapshot from Minimarket on the catwalk Autumn/Winter 2010

Number of searches on Minimarket in Google