American Apparel offer high quality basic clothes which have increased in popularity in recent years. The company has over 10,000 employees worldwide and the fashion is available in the US plus 18 countries outside America. The first store opened in the US in 2003 and the company has since then been one of the 500 fastest growing business in America and is listed on the American Stock exchange.
Online shops offering American Apparel
- Yoox - market leading global online shops with over 2300 brands
Cool American Apparel Dance Commercial
Quebec, Mexico, Brazil, United Kingdom, Spain, France, Netherlands, Germany, Sweden, Italy, Austria, Israel, China, Korea, Japan, Australia.
All clothing is produced in the southern California. Marketing campaigns promoting the brand as “made in Downtown LA” has been successfully published in the press.
- The label American Apparel was awarded Retailer of the Year 2008 at the Michael Awards (“the Oscars of Fashion”)
- Number 2 Apparel Retail Brand according to Brand Keys 2008 Ranking of Top Retail Brands
- Number 2 Trend-setting Brand in Intelligence Group’s 2008 Cassandra Report
The American Apparel trend is very positive
The brand passed Victoria’s Secret in number of searches in Google in 2008.