Theory – exclusive simplistic styles

Theory is known for exclusive and simple styled suits, dresses, coats, shoes and accessories. The idea was originally to produce clothes for the modern women that are both comfortable and sexy. Since then the label has also started producing menswear. The styles are of high quality garments and discrete cuts. It can be hard to see purely on the classical style that it is a “Theory” designed piece.

Theory online shops

The brands website www.theory.com show the latest styles from the women and men collections. Unfortunately the site has no own webshop. The label is available in other webshops such as:

• Bloomingdales
• Couture Candy
• eBay 
• Nordstrom
• PinkMascara.com – top design online shop. Worldwide shipping
• REVOLVEclothing – online fashion retailer with more than 400 top brands
• Saks Fifth Avenue – classical shop in NY, now also online
• Shopbop.com – global fashion retailer owned by Amazon
• ShopStyle.com
• Stylebop – international luxury online shop
• Yoox - giant international multi-brand fashion mall with more than 2.300 top brands

Growing international brand

The label can be found in numerous luxury retail stores and outlets in the US, in among others Saks Fifth Avenue, Barney New York and Bloomingdales as well as the Woodbury Common Premium Outlet outlet. The clothes can also be bought in cities like Athens, Canada, London, Milan, Monaco, Paris and countries like China, South Korea, Japan and Taiwan.

History of Theory

The label was founded in NY in 1997 by previous Calvin Klein and Anne Klein CEO Andrew Rosen and Elie Tahari. During a period around 2000-2003 the Japanese company Link Theory Holdings Co. bought the label theory and started distributing it successfully in Asia. In 2005 Link Theory Holdings Co. bought also the label Helmut Lang from Prada and the German label Rosner. The headquarters are located in Aoyama in Tokyo.